New flooring improves the look of every room in your home, and can also make your floors safer. Whether you have questions about how to buy flooring or you're wondering how to install your new Armstrong Memories Imperial River floors, our experts are ready to answer all your flooring questions. Once you choose your Armstrong floors, we'll ship them directly to your door. Discount Flooring founder, Jim wants to make a raving fan out of every customer, which is why we've been in the flooring business for over ten years. When you're ready to install new floors look no further than your online flooring experts.