Area rug flooring is a beautiful way to make a dramatic change in any room in your home. The Hellenic Rug Imports, Inc. Private Reserve line is an attractive choice and one of the best in area rug flooring. Choose the Hellenic Rug Imports, Inc. Name for its quality and the Private Reserve line for its gorgeous versatility. Discount Flooring founder, Jim Williams has been offering unmatched customer service for over ten years, so you can rest assured your flooring purchase will be the perfect fit for your home.