Discount Flooring knows floors. That's why we supply durable and beautiful floors like the Amtico Golden Elm line. Invest in a quality line of flooring that will make your home beautiful and safer. Invest in Discount Flooring for the unmatched customer service and direct shipping. Founder Jim Williams has been supplying floors for over a decade, and understands that each client is unique, which is why he and the rest of the flooring team work hard to supply the most beautiful vinyl floors at the fairest prices.